The concept of Value Chain on marketing refers to the various business activities and processes in creating a product or performing a service. A value chain can consist of multiple stages of a product or service’s lifecycle, including research and development, sales, and everything in between. Harvard Business School Professor Michael Porter conceived the concept in his … [Read more...]
Concept of Value with Examples
In marketing, the concept of value refers to the perceived worth or benefits that a product or service offers to customers in relation to its cost. It is a fundamental aspect of any marketing strategy, as customers are more likely to make purchasing decisions based on the value they perceive in a product or service. Value can be created through various factors, such as … [Read more...]
