Marketing 6.0: A New Paradigm in Consumer Engagement This article explores the Marketing 6.0 concept with examples that are relevant to the Indian context Evolution of Marketing: Marketing has undergone several transformations, from product-centric (Marketing 1.0) to customer-centric (Marketing 2.0), human-centric (Marketing 3.0), and beyond. Marketing 6.0 represents the … [Read more...]
Marketing Philosophies with Examples
Marketing philosophies are fundamental approaches that guide a company's strategy and mindset regarding understanding customer needs, creating products or services, and engaging with the target market. Indian companies have embraced various marketing philosophies to adapt to the dynamic business landscape and cater to diverse consumer preferences. Let's delve deeper into these … [Read more...]
How Marketing Has Evolved — from 1.0 to 5.0
Two main factors can be considered as how marketing has evolved: marketing technology and consumer needs. How Marketing has evolved over time See Marketing Philosophies Components of Marketing 5.0 According to Kotler, technology is adding value to marketing through five components: Data-driven marketing can be considered a basis for any … [Read more...]
