Porter's Five Forces model is a framework developed by Michael Porter to analyze the competitive environment of an industry. Let's break down porter's five forces model with examples of the automobile and e-commerce industries: 1 Threat of New Entrants: This force examines how easy or difficult it is for new companies to enter the industry. High barriers to entry, like … [Read more...]

Moment marketing is a strategy where companies capitalize on real-time events, trends, or viral content to engage with their audience and promote their brand. By swiftly aligning their marketing efforts with current events, companies can create relevant and timely content that resonates with their target audience. Companies can use moment marketing to create their brand … [Read more...]

Performance marketing is a highly data-driven marketing approach that focuses on achieving specific, measurable outcomes or actions by using digital tools to reach your audience and constantly analyze data to ensure that efforts pay off in tangible ways. Unlike traditional marketing, which often relies on creating brand awareness, performance marketing is about getting results … [Read more...]

Bootstrap marketing is a creative and resourceful approach to marketing that focuses on achieving maximum impact with limited resources. It's about thinking outside the box and using unconventional methods to reach your target audience and promote your product or service. Imagine you're starting a new business with a limited marketing budget. Instead of relying solely on … [Read more...]