Marketing mix 4c’s is one of the business tools you should use as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enable you to think more about your customers’ interests than your own. From being business-oriented, you’ll become … [Read more...]
Concept of the Marketing Mix- 4Ps
Marketing may be defined as placing the product in the right place, at the proper price, and at the appropriate time. This may sound like a very easy plan. However, it should be borne in mind that considerable investment and effort are required to ensure that the organization fulfills this objective. A promising product or service can fail totally and lead to substantial losses … [Read more...]
