Understanding consumer psychology in marketing involves exploring the cognitive processes between receiving marketing stimuli and making purchase decisions. Here's a deeper look at how psychological factors like motivation, perception, learning, and memory guide consumer behavior, with illustrative examples for each point. A. Consumer Motivation Motivation stems from … [Read more...]

Understanding the Consumer Characteristics Influencing Buying Behaviour is critical to decoding how consumers make buying decisions A. Cultural Factors Cultural factors are pivotal in shaping a consumer's buying behavior, as the wider cultural, social, and personal environments influence them. Broad Influence of Culture: Culture represents the broadest and deepest … [Read more...]