Concepts of Marketing Management

Below are the key concepts of Marketing Management which will help marketing aspirants to build their knowledge and conceptual understanding

• What is Marketing
• Needs, Wants, & Demand
• Value
• Philosophy of Marketing
• Marketing 1.0 to Marketing 5.0
• Marketing 6.0
• 4Ps of Marketing
• 4Cs of Marketing
• Value Chain Analysis

See: Marketing Strategies

• Marketing Environment
• Micro Environment
• Macro Environment
• PESTEL Framework
• Porter 5 Forces
• SWOT Analysis

• Consumer Characteristics
• Consumer Psychology

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Concepts of Marketing Management